Brand Leader. Experience Strategist. Immersive Architect.
Sam is a board-level brand and growth leader with over 20 years’ experience building global brands at the intersection of culture, tourism and the experience economy.

As Senior VP at Guinness World Records, she transformed an iconic book into a global multi-platform media brand, scaling to 20M+ TikTok followers, launching the US office and founding its in-house creative agency.

As CMO at Layered Reality™, she led marketing for large-scale immersive productions in partnership with Historic Royal Palaces and secured major entertainment IP, including Elvis.

She delivered the inaugural London Experience Week 2025 with London & Partners and serves as Director and Trustee of the Old Royal Naval College (UNESCO World Heritage Site), advising on visitor engagement and commercially scalable cultural experiences.

She specialises in turning cultural capital into immersive creative projects with commercial momentum.

Literary Biographer. Music Historian. Cultural Interpreter.
Kate is an award-winning biographer, broadcaster and cellist whose work explores the intersection of music, memory and cultural history.

A leading literary and musical life-writer, she specialises in uncovering hidden or suppressed voices - from composers silenced by persecution to artists shaped by war and displacement. Her books have received international acclaim, and her BBC Radio work brings complex historical narratives to broad audiences with clarity and emotional depth.

Director of the Oxford Centre for Life-Writing, Kate moves fluidly between archive, stage and studio, transforming scholarship into compelling narratives across page, performance and broadcast.

She transforms archival discovery into living narrative.

Public Historian. Exhibition Author. Narrative Authority.
Nick is a public historian, author and broadcaster dedicated to telling powerful stories about ordinary people in extraordinary times.

Beginning his career at Imperial War Museums, he later led major projects at the National Museum of the Royal Navy, including landmark exhibitions and the restoration of the last surviving D-Day Landing Craft Tank.

A published author with Yale University Press and regular contributor to BBC television and radio, Nick specialises in making complex military and maritime history emotionally immediate and accessible.

He combines scholarly depth with narrative drive - ensuring audiences don’t just learn history, but feel it.

Creative Technologist. Spatial Designer. Immersion Architect.

Screenwriter. Cultural Researcher. Narrative Architect.
Helen is an award-winning screenwriter and member of the Writers’ Guild of Great Britain. A former Creative Writing Associate at Bath Spa University, her short stories have been published in anthologies, and her feature and short screenplays have won awards or been selected for international film festivals.

She co-wrote a short animated film for Historic England, and a feature script is under option with a film production company.

With a BA (Hons) and three Master’s degrees, Helen combines academic depth with creative instinct. Her career spans international diplomacy, non-governmental work in Zambia and the corporate sector, applying research, strategy and storytelling across diverse environments.
She brings intellectual rigour and creative clarity to every narrative she shapes.

Audience Researcher. Heritage Interpreter. Story Strategist.
Frank is a former archaeologist and national museum professional with decades of experience using audience insight to shape how heritage and cultural stories connect with wider publics.

Following early roles in museum conservation and interpretation, he went on to lead research-driven marketing and commercial development at Imperial War Museum Duxford, growing annual attendance to a record 469,000 visitors. His work focuses on translating complex history into accessible, engaging experiences for non-specialist audiences.

Frank is the author of more than thirty history reference books, specialising in aviation and military history. Alongside his writing, he has delivered audience research and interpretive projects for archives, museums, festivals, castles, cathedrals, heritage landscapes and historic transport sites. He also conceives interpretive films and produces theatrical productions that bring history vividly to life.

He brings heritage to life through film, theatre and powerful audience-led storytelling.

Biography coming soon...

Cultural Analyst. Fashion Scholar. Identity Interpreter.
Louisa is a fashion researcher, lecturer and creative entrepreneur whose work explores how clothing, media and visual culture shape identity, politics and public narratives.

An Assistant Professor at Northumbria University, she teaches fashion communication, brand strategy and visual culture while pursuing interdisciplinary research examining the intersection of fashion, technology and power. Her publications explore topics ranging from militarised aesthetics and surveillance culture to digital identity and contemporary fashion imagery.

Alongside her academic work, Louisa founded Trendlistr, a sustainable vintage fashion platform supplying rare and archival pieces to stylists, film productions and private clients worldwide. The venture reflects her wider interest in circular fashion systems and the cultural life of clothing beyond the runway.
Her work reveals how fashion operates not just as style, but as a powerful social language.